The title of this post says it all. I know that a lot of you are just fed up when it comes to the “influencer” scene. In many ways, so am I! Even though I’m fortunate enough to receive some press samples, I’m still a consumer, like everyone else. I’ve fallen for the bullshit communicated through photoshopped pictures on more than one occasion and I’ve purchased more crap contour kits that I wish to admit. So at this point, if I’m following a blogger or social media personality, it’s because they stand for quality and honesty in the industry.
I asked a few weeks ago (via Instagram Poll) if my readers would be interested in a list of bloggers who I find to be completely frank, honest and trustworthy in their reviews and the response was very positive. I’m delighted to hear that people still enjoy reading blog posts, on the condition that they’re reading real opinions. So, here’s a list of my absolute favourites:
The Beautiful Truth
I have been following Sinead since way back in the day, before I ever decided to write my own blog. In fact, the Beautiful Truth was my inspiration when I started Rouge Writing Hood. Sinead is a teacher, a Mammy, a blogger and following the launch of Alainn, a businesswoman. I can’t even imagine being this busy.
What I love about Sinead is that she never automatically buys into the “hype” of big product launches. She takes her time to try products and doesn’t give full reviews after two or three uses. I also love that The Beautiful Truth references lots of products that Sinead didn’t enjoy – her posts are always balanced and very opinionated. I trust The Beautiful Truth website and it’s one of the first sites I click on when I’m researching my product wish list. Sinead has inspired me to make some gorgeous purchases over the years – including some great budget buys from brands such as Wet n Wild.
You can find The Beautiful Truth here.
Louise is one of the nicest, most supportive ladies that I have met through the blogging community. If you’ve watched her Instagram stories, I bet you can’t help but love her. She’s a likeable lady who always gives her honest opinion on beauty products, regardless of whether she’s been sent them as part of a press package.
Of course Louise knows all there is to know about beauty but I actually enjoy her fashion posts most of all. She’s not posting photoshopped pictures that make me feel like I need to run on a treadmill for a few hours. Instead, I think that Louise is a perfect example of a healthy woman who has curves just like I do, and isn’t trying to hide that. Nor should she! My Mum calls me with daily updates on Louise’s stories and we both think that it’s lovely to see a relatable, gorgeous woman dressing so stylishly on a budget that’s actually accessible to working women.
I highly recommend that you take a look at Louise’s Instagram feed and her website which you can find here.
The Pharmers Journal
If you aren’t following Edel, not only are you missing out on some brilliant beauty knowledge, you’re also missing out on the cutest baby of all time – her daughter, Pearl. I love that as a busy Mum and working Pharmacist, Edel still finds time to make recommendations and tells us whether she would bother repurchasing a product after use, which is the real test.
I also have great faith in the recommendations of a Pharmacist because, let’s face it, she definitely knows more about the science behind the beauty industry than I could ever hope to.
You can find The Pharmers Journal here and I recommend following Edel on Instagram too because that’s where she runs through her “empty products” which is my favourite kind of beauty chat.
I’m actually relatively new to following Gemma of Beautynook, after a referral by The Beautiful Truth. However, I already know that this lady doesn’t entertain bullshit. She says it as it is, always giving her honest opinion and that’s a quality that I love in a blogger.
Gemma’s YouTube tutorials are informative and really easy to follow. I’m always intrigued to find out what her monthly favourites are and find myself referring back to her videos when I’m trying to decide whether or not I “need” certain beauty products.
You can find Beautynook here.
Lipstick and Leopard Print
I just love Joanne. Her passion for make up and skincare is unwavering and this is something that inspires me, even when I’m not feeling the “blogging scene”. Occasionally, I like to take a break from blogging and from make up because often, I find myself scrolling through Instagram comparing myself to supermodels and feeling down about it. However, Joanne’s posts always pull my interest back into focus. I love that she loves make up because it’s a bit of fun, rather than a necessity. She’s not afraid to be bold and play with colour.
Joanne is also really down to earth and definitely wouldn’t try to sell you on an expensive product that she didn’t believe in. She’s often recommending budget beauty and I’ll go out and buy it because I know that she’s a trustworthy source. We also share a huge love of Clarins so I think her judgement is pretty spot on.
You can find Lipstick and Leopard Print here.
Anita is another lady on this list who works a full time job and still manages to find the time to write blog posts on a regular basis.
Like the rest of the ladies on this list, Anita doesn’t rely on blogging as her main source of income and that’s obvious because she never pushes products. Her reviews are informative and she always gives a balanced, honest opinion as to whether certain beauty products have worked for her, or not.
Anita is also an expert in all things nail related so I like to keep an eye on her blog posts for new nail polish shades and trends. You can find Adorn.ie here.
Alright, so I’m aware that all of the bloggers who I’ve listed up to this point have been Irish. So obviously, the products that they review are always accessible online or in Irish shops and pharmacies. Jas, who runs Ms Juicyy, is resident in Las Vegas and gives me serious Stateside envy.
I love following Jas on Instagram because she keeps me up to date on new releases in the States, which will usually trickle into the Irish market at a later date. That gives me plenty of time to start saving my pennies for my next purchase.
Jas always seems to say it as it is. If she loves something, you’ll find her talking about it on lots of occasions – not just using it a few times and moving on to the next thing. She’s also down to earth and tells her followers when she doesn’t think a product is up to scratch or worth the price. As far as I’m aware, Jas doesn’t run a blog site separate from her Instagram, so it’s worth checking her out there.
And there you have it, a complete list of the people I’m paying closest attention to on Instagram and other social media platforms. I think that every lady listed in this posts stands for honesty and that’s something I appreciate in the world of social media, where there really is a huge amount of pressure to conform to the idea of “perfect” that is portrayed by large marketing campaigns that use airbrushing and photoshopping to appeal to consumers.
Now tell me, who do you love to follow?