If you’ve been following Rouge Writing Hood for any length of time, you will already know that Urban Decay is one of my all-time favourite make up brands. In fact, Urban Decay was actually the first high-end cosmetic brand that I made a purchase from – the original eye primer potion way back when I was 15. So, you can imagine my excitement when after all this time, Urban Decay decided to launch their first Irish “stand alone” store on Grafton Street, just minutes from where I work.
The new store opened on 22nd June 2017 and it’s everything that one would expect from Urban Decay. The design is edgy, fun and glamorous. And, most importantly, the store is home to ten make up stations and literally stocks every Urban Decay product on the market, as well as a few exclusives. It seems that lots of my followers are as excited about the opening as I am, with a few of you asking me to write a post about my favourite products from the brand. Now, this is one that I could talk about all day but to save us all a little time, I’ve narrowed it down to a “Top 5”.
Urban Decay “Vice Lipstick” (Shade – Naked):
I wrote a full length review on the “Vice” lipsticks back in 2016, and I still find myself reaching for the “Naked” shade on a daily basis. This shade is a handbag essential and I’ve actually repurchased it, which is majorly impressive because I NEVER use a lipstick in its entirety before moving on to another formula. “Naked” is a universally flattering shade, perfect for a natural look and the pigment isn’t too “nude” so it doesn’t make me look like the walking dead. The formula is also really moisturising so while the colour pay-off is excellent, it won’t dry out your lips.
Urban Decay “Original Eyeshadow Primer Potion”:
Like I said, this product is the one that introduced me to the world of high-end make-up and it will always have a place in my heart. If you could only purchase one product in the new Urban Decay store, I would recommend picking this one. I’ve been using the formula since I was 15, and although I’ve strayed to try some other formulas, none have ever quite matched up – including the “Eden” and “Sin” versions from Urban Decay. The original formula applies smoothly and keeps eyeshadow in place, without creasing until you decide to take it off. Plus, a little goes a long way so at €21, this product is an absolute bargain.
Urban Decay “Naked Flushed” (Shade – Streak):
“Naked Flushed” in the shade “Streak” is the perfect contour palette for pale girls. The shades are beautifully flattering on fair-toned skin and although the blush looks a bit bright and intimidating in the palette, a little pop of it adds instant life and radiance to the face. The powder is really finely milled so it blends very easily and this means that you won’t have any obvious “contour lines”. I would recommend investing in a fluffy, angled contour brush for precise application though. If you’re in a rush, you can swirl your blush through all three shades and just add it to your cheeks for a flush of colour.
Urban Decay “Naked Eyeshadow Palette”:
I know that I’m stating the obvious here. The original “Naked” palette is a cult favourite and I’m sure that at this stage, every beauty fanatic on the planet owns one but I couldn’t do a “Top 5” without mentioning it. Again, this palette was one of my first make up purchases and I still love the shades and formula. The mattes, shimmers and sparkles work really well together and blend to perfection so if you haven’t tried this product yet, what are you waiting for?
Urban Decay “Optical Illusion Complexion Primer”:
This product is a new one to my collection. I actually only purchased it this week but I already know that I love it. Recently, I was finding it really difficult to make my make-up stay on my face for the entire day, while I was at work. I was finding that by the time I got home in the evening, my make up was patchy and my skin looked dehydrated. So, I popped into the store to see if they had a solution and the lovely Amy, a senior make-up artist, introduced me to this beauty. The primer is pore minimising and applies to the skin like silk. It has a slightly “balmy” texture but is absorbed quickly and helps to blur imperfections, so make-up applies more evenly. The primer creates a barrier between the skin and your foundation so the make-up won’t get absorbed throughout the day. So far, I can’t fault this product and it’s working brilliantly.
And there you have it, my “Top 5 Picks” from the new Urban Decay store on Grafton Street. I’ll list the opening hours for the store below and if you pop in, let us know what you think in the comment section or the corresponding Instagram posts.
Sunday: 12 noon to 6pm
Monday: 10am to 7pm
Tuesday:10am to 7pm
Wednesday: 10am to 7pm
Thursday: 10am to 9pm
Friday: 10am to 8pm
Saturday: 9.30am to 7pm