Urban Decay Dublin – My Top 5 Picks

If you’ve been following Rouge Writing Hood for any length of time, you will already know that Urban Decay is one of my all-time favourite make up brands. In fact, Urban Decay was actually the first high-end cosmetic brand that I made a purchase from – the original eye primer potion way back when I was 15. So, you can imagine my excitement when after all this time, Urban Decay decided to launch their first Irish “stand alone” store on Grafton Street, just minutes from where I work.

The new store opened on 22nd June 2017 and it’s everything that one would expect from Urban Decay. The design is edgy, fun and glamorous. And, most importantly, the store is home to ten make up stations and literally stocks every Urban Decay product on the market, as well as a few exclusives. It seems that lots of my followers are as excited about the opening as I am, with a few of you asking me to write a post about my favourite products from the brand. Now, this is one that I could talk about all day but to save us all a little time, I’ve narrowed it down to a “Top 5”.

 

Urban Decay “Vice Lipstick” (Shade – Naked):

Urban Decay Vice Naked Lipstick Review

I wrote a full length review on the “Vice” lipsticks back in 2016, and I still find myself reaching for the “Naked” shade on a daily basis. This shade is a handbag essential and I’ve actually repurchased it, which is majorly impressive because I NEVER use a lipstick in its entirety before moving on to another formula. “Naked” is a universally flattering shade, perfect for a natural look and the pigment isn’t too “nude” so it doesn’t make me look like the walking dead. The formula is also really moisturising so while the colour pay-off is excellent, it won’t dry out your lips.

 

Urban Decay “Original Eyeshadow Primer Potion”:

Urban Decay Original Eyeshadow Primer Potion Review

Like I said, this product is the one that introduced me to the world of high-end make-up and it will always have a place in my heart. If you could only purchase one product in the new Urban Decay store, I would recommend picking this one. I’ve been using the formula since I was 15, and although I’ve strayed to try some other formulas, none have ever quite matched up – including the “Eden” and “Sin” versions from Urban Decay. The original formula applies smoothly and keeps eyeshadow in place, without creasing until you decide to take it off. Plus, a little goes a long way so at €21, this product is an absolute bargain.

 

Urban Decay “Naked Flushed” (Shade – Streak):

Urban Decay Naked Flushd Streak Review

“Naked Flushed” in the shade “Streak” is the perfect contour palette for pale girls. The shades are beautifully flattering on fair-toned skin and although the blush looks a bit bright and intimidating in the palette, a little pop of it adds instant life and radiance to the face. The powder is really finely milled so it blends very easily and this means that you won’t have any obvious “contour lines”. I would recommend investing in a fluffy, angled contour brush for precise application though. If you’re in a rush, you can swirl your blush through all three shades and just add it to your cheeks for a flush of colour.

 

Urban Decay “Naked Eyeshadow Palette”:

Urban Decay Naked Palette Review

I know that I’m stating the obvious here. The original “Naked” palette is a cult favourite and I’m sure that at this stage, every beauty fanatic on the planet owns one but I couldn’t do a “Top 5” without mentioning it. Again, this palette was one of my first make up purchases and I still love the shades and formula. The mattes, shimmers and sparkles work really well together and blend to perfection so if you haven’t tried this product yet, what are you waiting for?

 

Urban Decay “Optical Illusion Complexion Primer”:

Urban Decay Optical Illusion Review

This product is a new one to my collection. I actually only purchased it this week but I already know that I love it. Recently, I was finding it really difficult to make my make-up stay on my face for the entire day, while I was at work. I was finding that by the time I got home in the evening, my make up was patchy and my skin looked dehydrated. So, I popped into the store to see if they had a solution and the lovely Amy, a senior make-up artist, introduced me to this beauty. The primer is pore minimising and applies to the skin like silk. It has a slightly “balmy” texture but is absorbed quickly and helps to blur imperfections, so make-up applies more evenly. The primer creates a barrier between the skin and your foundation so the make-up won’t get absorbed throughout the day. So far, I can’t fault this product and it’s working brilliantly.

 

And there you have it, my “Top 5 Picks” from the new Urban Decay store on Grafton Street. I’ll list the opening hours for the store below and if you pop in, let us know what you think in the comment section or the corresponding Instagram posts.

 Opening Hours:
Sunday: 12 noon to 6pm
Monday: 10am to 7pm
Tuesday:10am to 7pm
Wednesday: 10am to 7pm
Thursday: 10am to 9pm
Friday: 10am to 8pm
Saturday: 9.30am to 7pm

 

Rouge x

Urban Decay “Vice” Lipstick Collection.

I have been Urban Decay’s biggest fan since the early 00s. From their “Lip Junk” to their “Sparkling Lickable Body Powder”, I had every Urban Decay product on the market by the time I reached the age of 18. The brand helped spur my transformation from gawky, awkward teenager to slightly less awkward, make up obsessed 20-something who collects lipsticks like they’re Pokemon – “gotta catch em all”..

Now, can you imagine my excitement when UD announced the launch of their new “Vice” lipstick range? The new range boasts 100 lipsticks, in different finishes including matte, shimmer, metallic and cream. Eeeeeeeeek… Obviously, I traipsed off to my local Debenhams for a 40 minute swatch session and narrowed it down to two, neutral favourites for my everyday collection: “Naked” and “Ex-Girlfriend”.

 

 

urban-decay-vice-lipsticks

 

 

“Naked”:

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Ok, so if you’ve been following me for awhile, you will know that my favourite lipstick of all time is Tom Ford’s “Lips and Boys” in the shade “Addison” (review here). However, you may also know that said lipstick comes with a C-R-A-Z-Y price tag. And so, here’s your solution! Urban Decay’s “Naked” lipstick, is an almost perfect dupe and for only €18.

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In its own right, the lipstick is absolutely gorgeous. It has a fabulous, moisturising cream finish and lasts for hours without fade. If you’re a fan of the Kardashians, this is definitely a “Kylie Jenner” nude shade and I LOVE it! Definitely my favourite of the collection.

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“Ex-Girlfriend”:

Now, this offering is a gorgeous sheer lipstick with a slight flicker of shimmer. Perfect for a natural lip look. Originally part of the UD x Gwen Stefani collection, it looks like this shade has been made permanent and I am delighted. As with all of the “Vice” lipsticks, it is infused with aloe vera, jojoba and avocado to soften and nourish lips while you wear it.

urban-decay-lipstick-ex-girlfriend

You will see from the imagine below that this shade could be worn with or without any other make up to add a little life to your complexion. It’s definitely a keeper!

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Now, I have also tried the matte formulas in this range, as has my Urban Decay obsessed cousin who has also given them the thumbs up. So much so, that I took her to Debenhams to choose a few more. So, stay tuned for a review and some Instagram pictures!

If you want to try these lipsticks for yourself, or check out the other 98 shades in the range, you can pop over to the Debenhams website. Let us know what your favourite is in the comment section!

Rouge x

Urban Decay Vice 4 – Review.

Beauty with an edge.

Anyone who follows me on Instagram will know that recently, my love for Urban Decay has been growing by the minute. I was a huge fan of the brand when I was younger, collecting palette after palette, but when I moved to Dublin for college and started spending a hefty portion of my income on my social life, I put the obsession to the back of my mind. However, I am delighted to report that the fabulous people at Urban Decay have decided to re-awaken my fascination with their products. Behold, the “Vice 4” palette.

Urban Decan Vice 4

Aged 22, I had relegated myself to a world filled with neutral coloured, bronze and beige eyeshadows. Why on earth did I do that? What happened to the girl who loved a pop of purple or green on her eyelids? Well, she’s back with a bang because I won’t be putting this beautiful palette down for the foreseeable future.

Urban Decay Vice 4

Inspired by Urban Decay’s vintage shade “Oil Slick”, the limited edition “Vice 4” palette is a collection of 20 brand new shades with rich, deep jewel tones. Like all Urban Decay shadows, they have a seriously strong pigment and are long-lasting – especially when paired with a good primer. This palette is a collection of mattes and shimmers, which can be layered for either subtle or high impact.

I was lucky enough to be invited to a master-class with one of Urban Decay’s leading make-up artists, Danielle Roberts, who demonstrated how to use the palette to create fabulous, colourful looks. Danielle also passed on some fabulous tips, such as dampening her brush with setting spray before using the “micro-glitter” formula shades to create a foiled effect. My favourites of the shades she used were “Bitter” and “Flame”, which I used to replicate the look she demonstrated, pictured below:


This palette comes with a double sided brush, a gorgeous case which can be used as a small make-up bag and a huge mirror. As with all Urban Decay shadows, there will be a little fall-out from the product so I advise completing your eye make-up before applying foundation.


“Vice 4” is available here from Debenhams who, at the time of publishing, were offering customers 10% off. I think that this one would make the perfect Christmas gift for anyone who you wish to impress.

What do you think of the shades?

Rouge x