Alright, so a few of you have been asking me why I’m not publishing blog posts as often as I used to. I’m actually a little surprised that anyone noticed but the truth is that I’ve simply started a new job that demands my full attention and to be honest, the blogging community has become a little bit saturated with “samsie” beauty posts. We all get the same press drops and an awful lot of the time, it seems like we’re all writing the same or similar type of content.
That said, every so often, a product that I cannot stop raving about comes along and I just have to take a few hours to write about it. Yes, that means that I’ve found a new “Holy Grail” – so let’s talk about ELF’s “Prep and Hydrate Balm”. Sweet baby Jesus, this primer knocks all of the other primers that I’ve tried out of the park.
Basically, it’s a travel-friendly balm formula that you pop all over your cleansed face and blend with your fingertips before applying foundation. The balm is infused with Vitamin E, Shea Butter and Aloe so it’s instantly cooling on the skin. I think this one is perfect for dry, sensitive skin that’s irritated by the cold weather we’re experiencing at the moment.
So, why does this primer stand out from the others? Well, this is the first formula that keeps my foundation in place ALL day. I usually apply my make up at 6am and don’t take it off until about 9pm so as I’m sure you can imagine, a lot of foundation generally wears off throughout the day or gets absorbed into my skin (gross). Not any more – the balm creates a real barrier between my skin and my foundation (Armani Luminous Silk) and now when I wash my face in the evening, I see much more product on the washcloth. The balm also creates an even base for the application of your foundation and works well to conceal dry skin.
The photo above was taken after approximately 5-6 hours of wear – no filter necessary. The lazy girl inside me is delighted that I no longer have to cart about a make up bag to top up my foundation when I decide to go to the pub after work.
The formula isn’t greasy to the touch but I do imagine it works better for dehydrated / normal skin than it does for oily skin but at less than €15, I’d recommend everyone to give it a go.
ELF Cosmetics products are available in pharmacies nationwide and in Penneys.
Now tell me, what affordable products do you deem deserving of “Holy Grail” status? Let us know in the comment section.