The Irish Girl Boss Series – Custom Vintage Dublin’s Ali Delaney.

“Clothes aren’t going to change the world. The women who wear them will.” – Anne Klein.

 

Ali Delaney is the creative mastermind behind the Irish clothing company Custom Vintage Dublin (CVD) and at the age of just 22, has achieved remarkable success. Her designs are personalised, unique and ultra trendy – so much so that Ali has built up an impressive celebrity clientele. I mean, how many of us can say that Kylie Jenner has worn our own designs? Yes that’s right! Kylie along with other celebs such as Ireland Baldwin and Vogue Williams are all fans of CVD and, we have the Instagram pictures to prove it.

 

Kylie Jenner Custom Vintage Dublin

This week, as part of my “Irish Girl Boss Series”, I had the opportunity to interview the fabulous Ali and I cannot wait to share our chat with you. This lady will be taking over the world in no time at all!

Ali Delaney Custom Vintage Dublin

Can you tell us what inspired you to create Custom Vintage Dublin?

It all actually happened by accident – I didn’t set out to start up a business at all! I just started to make some denim shorts for my sister and my friends for festivals and other events. Once I had made a few pairs, I set up some social media accounts for CVD and it all kind of spiralled from there and it has been growing organically ever since!

I adore the fact that every piece designed by CVD is one-of-a-kind. When you were creating your company, how important was the ethos of the brand — the idea of self-love and individuality?

I always thought it was important to be allowed to be individual. And, with something as simple as denim shorts, it doesn’t take much to be a bit unique, allowing girls to be more involved in the design process. For example, choosing the length and cut of the shorts that they feel will work the best for their body shape gives the customer a sense of confidence, knowing that they won’t be too short or that they won’t feel conscious or uncomfortable in them! Equally, some girls prefer the super-short style and some might prefer a brightly coloured or patterned pair of shorts. It is so nice for them to be able to email back and forth with me, and this really allows me to get a feel for what they are looking for.

Custom Vintage Dublin

Photo credit: Image.ie

 

Often, it’s our flaws, blunders and setbacks that actually allow us to advance in life by altering our perspective. In your early days of working in the business world, what do you think was the most important mistake that you have learned from?

I am still learning from my mistakes to this day. I am not sure I can place a specific mistake or blunder but you definitely learn from experience. There is absolutely no way of predicting how things are going to go from the outset, so you really just need to take it as it comes and work with it, always moving forward. It is easy to make a small mistake and let it get you down but you’re only human at the end of the day and there is no “rule book” or set plan to follow, you just have to do your best and learn as you go!

 

Do you take inspiration from other women in business and if so, who?

I definitely do! I follow and keep up to date with so many amazing Irish women in business through social media and every single one of them inspires me. When I go to events, for example the Cocoa Brown #KindGirlBoss Brunch last week, and get to meet all of these other women who run their own businesses and who go through the same struggles/highs and lows, it is so nice to get to have a chat with them and share ideas etc.

 

Do Not Disturb Hat CVD

“Statement Sun Hat”

 

In my opinion, Custom Vintage Dublin strives to reflect the state of mind of women who believe that fashion is a reflection of personality. What item of clothing do you own which you would say best describes your personality?

That is SUCH a hard one! I don’t think I could pick just one thing, but I LOVE shoes. Not designer shoes in particular or anything, but I always feel like shoes make or break an outfit and most of mine are a bit of a statement.

 

How would you describe your personal style?

Day to day I am SO casual! I work from my office in Dalkey alone most of the time so I am usually found in gym gear mid-week! Also, with the creative nature of the shorts and hats etc, where I am constantly around dye/bleach/glue/sewing machines, I would always be in something that I don’t mind if it gets too wrecked (although I did splash bleach all over a brand new jumper last week which I still haven’t gotten over). At the weekends, my style would either be quite casual (jeans/flats/top) or if I am going out for the evening, I love getting dressed up and have quite a polished style I would say, simple hair/makeup and a nicely tailored/fitted dress or skirt.

 

Custom Vintage Dublin Wanderlust Shorts

“Wanderlust Levi Shorts”

 

At this very moment, what is in your handbag?

At this very moment, I just got back from a long weekend down in my mobile home in Wexford, so it is bit messy. But, I have my phone charger, hairbrush, lip liner/lipstick/lip gloss (ALWAYS), purse and keys! Nothing too exciting!

 

My favourite item on the CVD website at the moment is the “Wanderlust World Map Print Levi Shorts”. If you were going to Marbella for a weekend break and could only take three favourite pieces from your current collection, what would you pick?

Oh this is a good one, I was in Marbella earlier in the summer! I would definitely bring a pair of the mirrored sunglasses. When I went in June I brought the Aqua “Fly” sunnies, one or two of the bikinis, probably the “Wine Crochet Bikini” and the “Blush Pink Bikini”, and finally I would bring a classic pair of Levis – I have a few pairs I have made for myself but I always leave them plain because I can never decide on anything. Spoilt for choice!

 

Crochet Bikini CVD Dublin

“Blush Pink Bikini”

 

What are your top entrepreneurship tips?

My top tips would be:

A) Not to overthink things, it is SO easy as a business owner, especially if you work for yourself/on your own, to OVER THINK things, this is so dangerous and can completely freak you out and halt your progress. Try and just take things as they come.

B) I have only learnt this after a few years, but try not to worry about what anyone ELSE is up to, just focus on yourself and your business, don’t be worrying about another businesses that might be copying you or that you might feel you need to compete with, just do you!

C) Say yes to every opportunity that comes in your direction. Again, this has taken me a few years to discover, but just try and say yes to as many things as possible – even it it throws you completely out of your comfort zone. I am still learning this one but it definitely helps!

 

For more information and a peak at Ali’s designs, you can visit the Custom Vintage Dublin website here.

And, if you enjoyed this piece, you can also read my interviews with “Irish Girl Bosses” Siobhan BoyleSuzie O’Neill and Julie Danz.

Let us know if you have any feedback in the comment section!

Rouge x

 

 

 

 

 

 

 

 

 

Read my Lips – Rescue Remedies.

Unless you’ve been living underneath a rock, you will already know that 2016 is the year of the matte lip. Thanks to Kylie Jenner and the launch of her “Kylie Lip Kit” collection, the world has gone mad – without regard for the consequences. And now? Well, we all have lips that are as dry as the Sahara desert!

At this stage, I have tried and tested almost every lip balm under the sun. So, here’s a list of my three favourite rescue remedies for dry lips. Don’t worry, you can thank me later.

Isa Dora “Nourishing Lip Oil” (€10.95):

Isa Dora Nourishing Lip Oil

At €10.95, IsaDora’s “Nourishing Lip Oil” is my most expensive pick but is also the most luxurious. This formula feels fabulous on the lips. It’s soft and buttery rather than sticky and creates a clear, glossy finish. Enriched with omega oils, vitamins and coconut oil, this product will hydrate you lips in no time at all. The “Nourishing Lip Oil” also contains avocado oil which can penetrate skin to increase collagen product, adding plumpness to your pout. King Kylie, eat your heart out!

IsaDora “Nourishing Lip Oil” is available from pharmacies and department stores nationwide.

 

MooGoo “Cow Lick Lip Balm” (€3.95):

Moo Goo Lip Balm

This lip balm from MooGoo is a “no frills” formula and contains entirely edible ingredients. This is great because as we all know; what goes on the lips, will be eaten. This is the first product which I tried from MooGoo and I have to say, it has inspired a love of the brand. The balm contains allantoin, an ingredient which soothes small cuts on the lips. I definitely recommend this one for anyone who suffers from painfully chapped lips. It’s gentle, effective and completely free of chemicals – what more could you ask for?

“Cow Lick Lip Balm” is available here.

 

Blistex “Intensive Moisturiser” (€3.79):

Blistex Intensive Moisturiser

I’ve been using this offering from Blistex since my school days. So, it’s safe to say that it’s cured many a bruised lip after prolonged kissing at the teenage disco. Blistex “Intensive Moisturiser” may taste hideous, but it works a treat on chapped, flaky lips. I always apply this one before I been my make up routine, and wipe it off before applying a matte lip. The shea butter in the formula works really well as a hydration barrier to protect lips. This one also boasts a SPF so it is really handy for travel.

Blistex “Intensive Moisturiser” is available in pharmacies nationwide and here at Boots.ie.

 

And there you have it, my foolproof remedies for chapped lips. Have you tried any of these products before? Let me know in the comment section!

Rouge x

 

Urban Decay 24/7 Glide-On Lip Pencil – Review.

According to follower feedback on Instagram and Twitter, a great many of you are big fans of Urban Decay cosmetics. So, it is safe to assume that lots of you have tried their “Matte Revolution Lipstick”. This lipstick boasts a long-lasting, budge-proof formula, loved by beauty junkies all over since release. However, time and time again, we have faced the same dilemma – we needed new lip liners to match the impressive colour range!

Thankfully, Urban Decay take customer feedback seriously and have launched FIVE new shades of their fabulous “24/7 Glide On Lip Pencils” to match the bold and neutral colours of the “Matte Revolution Lipsticks”. I was lucky enough to get my hands on two of the lip pencils, in the shades “Blackmail” (deep berry wine) and “Bad Blood” (deep red).

  

Firstly, let us take a second to appreciate the names placed upon these products – talk about “beauty with an edge” – they had me at hello. The pencils feature shade matched barrels which make it easy to find your desired colour, even when your make-up bag is jam-packed.

The formula is comprised of vitamin E, jojoba oil and cottonseed oil so even though the liners provide a matte finish, they don’t feel dry or “cakey” on the lips. As with all Urban Decay products, the pigmentation and lasting power of the liners are amazing.

So, how do they apply? Well, you can wear them alone with a slick of gloss on top or, you can use the pencils to define lip shape before applying your matching “Matte Revolution Lipstick”. Personally, I think the decision is based on each individual shade. I loved wearing “Bad Blood” alone, without lipstick. But, because “Blackmail” is such a vibrant, dark shade; I preferred to layer it with the matching lipstick. That said, “Blackmail” is my favourite shade from the new range – it screams sophisticated, vintage vamp!

  

Urban Decay are killing it lately – did you read my piece on their newly launched Vice 4 Palette? They’re quickly becoming my favourite brand of the moment.

You can purchase the “24/7 Glide-On Lip Pencils” online from Debenhams for €18.50 (10% off at time of publishing).

Let me know what you think in the comments. Would you dare to wear these bold shades?