Before I launch into this review, I want to make something very clear. It’s perfectly OK to be pale. Lately, I’ve become painfully aware of marketing techniques adopted by the beauty industry whereby women are made to feel insecure simply to promote the purchase of products. Each person reading this review will have a different skin tone and that’s gorgeous, we don’t need to conform to an ideal of beauty portrayed by glossy magazines. I have a typical Irish complexion – pale skin and ginger hair and for YEARS, I hated it. I’ve scrolled through my phone on more than one occasion wishing I looked like Beyoncé.
When I speak about beauty products on my blog and Instagram, please remember that I’m in it for the fun of it. I LOVE getting dressed up and trying new beauty products but I also love walking into the office without a scrap of make up, with no worries that it will smudge mid-meeting. Sometimes I love being ghostly pale and sometimes, I drench myself in product to create the illusion of a golden glow. I’m happy both ways. And, I’m really happy with the product that I’m about to review – because it’s fun to bronze up before a big night out, not because it’s necessary for survival.
If you follow me on Instagram, you’ll know that I have two “go to” tanning brands and Bellamianta is one of them. I’ve always found the majority of their products easy to apply and somewhat easy to scrub off. “Liquid Gold” is no exception to the rule, and one of my favourite tanning products to date.
To prep for this tan, I scrub and moisturise daily for 3 days before application. This is an essential step because I have tried this formula without any prep and the finish wasn’t as nice – I felt it clung to patches of dry skin. I don’t apply any moisturiser on the day of application and I apply using the Bellamianta mitt because it’s the best one that I’ve found on the market.
“Liquid Gold” dries within 60 seconds so you do have to be quick when you’re working with it. I’m generous with the amount that I apply to the mitt and then work from the ankles up in circular motions to get an even finish. This formula has a golden guide colour so there’s less chance of “missing a bit” during application. I sleep in the formula and then rinse the next morning for a golden glow. One thing that I love about this tan is that it doesn’t feel sticky after application and it’s comfortable to sleep it. I didn’t find that a lot of product transferred to my sheets either – although I’ve been buying dark grey bed sheets lately to avoid tanning stains!
I took this quick snap of the tan en route to work the next morning and as you can see, it’s subtle enough. If I wasn’t ginger, you’d probably think I’d just spent some time outdoors during our Irish heatwave.
“Liquid Gold” wears really well and lasts about 3-4 days without fade before you need to start scrubbing it off. The tan is formulated to include some moisturising ingredients and it’s definitely not as drying as some other formulas that I’ve tried – so I’m not running around like a mad thing smothered in oil-free moisturiser every evening.
As someone with red hair, I do struggle to find a shade of false tan that actually suits me so I tend to go for formulas that are as natural looking as possible. I think this one matches that criteria. If you prefer a darker tan, I’d imagine that you can also layer up.
All in all, I’m really impressed by this Bellamianta product. It’s nice to apply, doesn’t smell at all and wears off quite well. I haven’t found any tan on the market that wears off perfectly but I just scrub it off and that solves any problems with a “snakeskin effect”. If you’re interested in trying this formula, it’s actually one of Bellamianta’s most affordable products and you can find it here, on their website.