“Kardashian Kraze” seems to have taken over the planet lately and, whether you love ’em or hate ’em, you cannot deny that the sisters rarely have a hair out of place. Therefore, when I heard that Kourtney’s, Khloe’s and Kim’s haircare range was due to be released on Cloud10beauty.com, I was more than intrigued.
Firstly, check out that sleek packaging! Each formula produced by “Kardashian Beauty” has received approval from all three sisters, who regularly feature the products on their social media accounts. The main objective was to share a few of the style icons’ red carpet haircare secrets, at an affordable price point. I was lucky enough to be gifted two products from the range: the “Black Seed Dry Oil” and the “Take 2 Dry Conditioner”.
“Take 2 Dry Conditioner” (€13.95):
Like most ‘girls on the go’, I rely on dry shampoo far more than I ought to. Unfortunately, working 9-5 everyday just makes the whole ‘wash and blow-dry’ routine too tiring to bare every single evening.
The main problem presented by the use of dry shampoo is that often, it can leave hair looking lack-lustre. Sure, we all want squeaky clean roots but nobody wants dry, unhealthy ends. Fortunately, this dry conditioner formula from Kardashian Beauty seems to provide a solution. The product can be sprayed to the ends of the hair (from just below the ears) to create an illusion of shine and vitality. I have been using this product every second day, in conjunction with a generic dry shampoo and it works wonders – even friends have noticed and commented on my seemingly glossy mane.
“Black Seed Dry Oil” (€15.95):
Now, this stuff is like liquid cashmere. Just one tiny drop of “Black Seed Dry Oil” should be massaged through the ends of damp or dry hair to add shine and volume. Personally, I have been using the oil to counter-act the heat damage which I continue to inflict on my poor crowning glory with the curling iron and, have noticed a substantial difference over a two week period. My hair is easier to style and no longer knots and tangles after every wash. Well worth every penny!
All in all, I am really impressed with these products. Unfortunately, they have not instantly transformed me into a Kardashian sister but, the formulas are surprisingly high-quality. Furthermore, the price point is great, especially for the “Black Seed Dry Oil” which will last for months, given that you need only use a tiny amount per application.
All products are available at Cloud10beauty.com. I’m also dying to try the “K-Body Volume Foam”, which has received a thumbs-up from beauty guru Marissa Carter in the past few weeks.
What do you think? Do you buy into Kardashian-mania? Let me know in the comments!